Let us start with some facts without sugar-coating the truth. According to the World Economic Forum, fashion is ‘an unsustainable industry’. Fast fashion, which promotes cheap and on-trend clothes sourced through global production chains and sold through chains, makes clothing more affordable, but it comes at a high environmental cost. At the same time, the industry produces 10% of all humanity’s carbon emissions and is the second-largest consumer of the world’s water supply.
Ecce Homo takes the environmental impact of its production process seriously, and we go to great lengths to reduce our environmental footprint throughout our product design and development, and worldwide distribution, while supporting our community, the LGBTIQ+ community of Europe, and our members, most of them proud members of the latter, through inclusive and fair labour practices.
We wholeheartedly believe that any endeavour, even an entrepreneurial one, must be intersectional in nature to be truly queer. We couldn’t identify as a queer company, if we weren’t environmentally conscious. Our goal is to help -with the limited means we have at our disposal- secure the maintenance and the flourishing of the ecosystem by increasing the value of local production and products, prolonging the lifecycle of materials used, and reducing the amount of waste, among others.
Yet, we have found ourselves in a quite unprecedented situation due to the fact that we have entered the market in the midst of the Covid-19 pandemic. On the one hand, both companies and consumers have turned once again to the cheapest yet far from eco-friendly materials, such as plastics, overturning this way a decade-long worldwide attempt at reducing their usage. On the other, given the heavy financial crisis that the Covid-19 precautionary measures have left in their wake and the devastating impact the latter has on an already struggling Greek economy, our hands were pretty tied.
In other words, we have had to find out a way to secure financial sustainability without sacrificing the environmental sustainability and without passing on the cost to our customers. And this, in parallel with our transnational Corporate Social Responsibility activity in the context of which not only we support -financially or otherwise- European organizations that fight for the rights of LGBTIQ+ community, but also, we have already planned a series of inhouse initiatives towards this same goal.
Against all the odds, in what follows we are proud to inform our customers of the steps we had been able to take so far towards minimizing the ecological imprint in every stage of the production process, and to let them know that we are committed to making our company more sustainable in the future.