Ecce Homo is proud to announce the launch of a brand-new color for some of our existing collections! One could even say that these new releases in pink constitute an ad hoc monochromatic collection brought together contingently by this bright and radiant color. After all Ecce Homo is no stranger to color! On the one hand, we keep renewing and refreshing our existing collections, six underwear and one swimwear collections as a matter of fact, by offering older designs in new, vibrant, and exciting colors. Lime yellow, silver, steel grey, glossy petrol, blueberry blue, magenta, carmine red, signal blue, and now pink, these are but a few of Ecce Homo’s carefully handpicked colors in unexpected shades and tones that are able to make your style both classic and à la mode at the same time along with black and white.

On the other hand, the color itself has been a constant point of reference over the course of Ecce Homo’s fashion blog and how could it not? Indeed, especially when it comes to fashion, color does matter! As we elaborated on great length on our three-part blog series dedicated to the history of color, a whole industry is dedicated to creating, manufacturing, and marketing new colors every year as an inextricable part of textile technology. This way color itself is a major parameter in trend forecasting! Just bring to mind how many times you’ve heard the phrase that this or that particular color is in fashion this year. In addition, in every culture across the globe and throughout history, color bears an immense symbolic weight, because it is strongly associated with specific character traits, notions, feelings, images…and genders! Their symbolic and by extension financial value rests on the grids of association to which they belong and the magical power with which they are endowed of bringing into existence that which they signify in a complex yet powerful cognitive and psychological system of categorizing the world around us. An example here would be the so-called ‘little black dress’ as an old-time classic symbol of elegance and grace that goes never out of fashion exactly because of the timeless quality of the black color itself. We even wrote a whole guide on the basics of color and how one could easily master a color-blocking styling by combining harmoniously different colors or difference shades, tones, and tints of the same color.

Especially, when it comes to pink, we embarked on a mission to debunk the ‘blue for boys/ pink for girls’ fashion and gender rule that seems to dominate both fashion and our cultural imaginary. Color as an implicit yet powerful regulatory mechanism proves itself to be instrumental in the coding of the socially constructed and historically diverse continuum of gender as two monolithic, antithetical yet complimentary, biological sexes. In other words, the psychology behind these two colors speaks volumes not of the colors themselves, but of our heteronormative mentality in the context of which certain colors, emotional states, and cognitive abilities are strictly associated with a specific gender. Furthermore, not only rests our visual and fashion perception of blue and pink on the already preestablished notions of gender, but also the latter capitalizes on its very visual coding in order to further naturalize and consolidate itself as obvious. Having said that the color pink seems to be one of the most heavily gender-coded colors ever, as it has come to symbolize -at least in the ‘West’ since World War Two- all things feminine in the most stereotypical and heterosexist way. The feminization of pink comes in many shades: from the pink ribbon that signifies breast cancer awareness to the pink decorations and gifts in a gender revelation party. Consequently, pink has come to signify visually specific traits, both cognitive and emotive. As the story goes, pink is the color of love and compassion, kindness and comfort, intuition and care. On the other hand, pink is also the color that signifies immaturity, the lack of confidence and excessive emotionality. Do you see where this is going, right? Pink stands for both positive and negative qualities of ‘femininity’ as currently perceived. To put it otherwise, pink is the color of both baby girls and bimbo girls, according to the male-dominated fashion and cultural industry. 

Recently, the release of the live-action 2023 Barbie movie has revived our long-dead interest in the legacy of famous fashion doll produced by Mattel in the post-MeToo era and quickly acquired the status of one of the biggest box-office hits of the year catapulting the director and co-writer Greta Gerwig to mainstream fame. The fantasy comedy is an up-to-date reimagining of the doll of our childhood memories as woman going through an existential crisis/journey into feminist awareness and the critics were quite divided regarding the feminist credentials of the movie. For generations, the eponymous doll, whose full name is Barbara Millicent Roberts created in 1959 in the USA, was promoting a representation of femininity as exclusively white, cis-gender, heterosexual, middle-class, able-bodied, and all too American instilling into the minds and hearts of million of girls and boys playing with the doll both conservative gender roles and unrealistic beauty ideals. The huge commercial success of the movie starring Margot Robbie and Ryan Gosling was followed by what has become known as the ‘pink mania’ translating literally into a consumerist frenzy of all things pink, including nail polish, accessories, clothing, furniture, home décor, etc. This pink mania seems to be part of a wider Barbiemania that doesn’t show any signs of slowing down any time soon. According to Marie Claire magazine, ‘sales of scrunchies (one of Barbie's signature accessories) have had the biggest surge, seeing an increase of 1099%. Other niche Barbie sales spikes were blonde hair dye, which increased by 47%, and leotards which have seen a 12% spike.’ On top of that, the Halloween season with the high sales of Barbie costumes had only consolidated this effect.

This brings us to Ecce Homo’s recent release of seventy of our top-selling designs made of supreme quality cotton in a fresh and vibrant eye-catching pink! These designs come from four of our six collections, including Eclipse, Unleash, Prime, and Nature, and they offer sexy and comfortable solutions to every single of your clothing needs with a diverse range of products that includes bodysuits, singlets, jockstraps, Brazilians, thongs, biker’s, briefs, bralettes, leggings, t-shirts, trunks, and tank tops. You could also mix and match these pink tops and underwear with their matching products in other colors and create a fabulous color-blocking look! The possibilities are truly endless, and, despite the heteronormative gender connotations of pink, we hope we have managed to subvert them and queer them to a point beyond recognition by remaining faithful to our commitment to providing gender-neutral, non-binary, and body positive clothing. 

If pink is your true color, you should definitely try it on! Shop here!